About Us

Hi, My name is Ankita and I moved to Singapore 3 years ago when my husband got a transfer here from Australia in 2017.

I started Purple & Pure after having my first child when I moved to Singapore with the aim of helping people to find eco-friendly, plastic-free essentials in their everyday life. After I had my first child I opted to use cloth nappies to reduce waste and save money, but I really set off on my Zero Waste Journey. With this in mind, we started to try to reduce our plastic consumption and contribute towards a sustainable future.
I always had a dream of running my own business and wanted to do something that I really care about, even a small one so my son grows up in a safe and pure environment. Knowing the devasting impact of plastic pollution, I decided that I wanted to be part of a movement to reduce plastic consumption by offering sustainable alternatives.

Purple and Pure sell products that help environmentally conscious consumers reduce their plastic use. We offer a line of grocery bags, tote bags and multipurpose pouches made with organic cotton are perfect when shopping for fruits, veggies, grains, and nuts at the supermarket. The organic cotton fabric of our products is a healthy alternative to the chemical-laced goods sold in stores.

All Our Products are GOTS Certified Organic Cotton. GOTS is a textile production certification that limits the use of toxic bleaches, dyes, and other chemical inputs during the production process of textiles. It assures consumers that textiles are truly organic, nontoxic, and made in a way that respects poor farmers and Earth.

Purple & Pure is here to help you on your journey to a Zero-waste lifestyle. We pride ourselves on providing products that are socially and ecologically responsible. I believe even the smallest of changes we make every day can have a big impact on our future.

For any questions, you may have or for custom order requests, please feel free to contact me at hello@purpleandpure.com

Why Choose Us?

Single-use plastics are a disaster—polluting our lands, endangering marine ecosystems, and contaminating the food chain.

Our mission is to create reusable, responsibly made products that reduce the need for single-use products, empower individuals to change their buying habits, and raise awareness about the impacts of our everyday decisions.

Reusable bags can be used many times. it is best alternative to single use paper or plastic bags. if you use once per week, four or five reusable bag will replace 520 plastic bags a year.

Why GOTS Certified?


All our bags are GOTS Certified.The Global Organic Textile Standard (GOTS) was developed through collaboration by leading standard setters with the aim of defining requirements that are recognised world-wide and that ensure the organic status of textiles from harvesting of the raw materials through environmentally and socially responsible manufacturing all the way to labelling in order to provide credible assurance to the consumer.