Hello, I'm Ankita

I moved to Singapore in 2017 after becoming a mom for the first time. As a new mom like most moms I also went through a decluttering and cleansing journey. This is when I realized how much plastic waste we had unknowingly collected in our home. A lot of which had been given to us as gifts. I hate making waste, still do and my research on single-use plastic shocked me.

Did you know that each year the world sells over 2 billion plastic pens? That's thousands of tonnes of plastic waste that end up in landfills and oceans posing a threat to our environment. There had to be a better way!

This is what inspired me to start Purple and Pure. We started with the idea of giving everyday use paper and stationery a new life so they end up contributing to the environment and not end up in landfills.

In my journey as an entrepreneur, I realized that sustainability is a practice that starts from the deep ends. Coming from a humble background, I wanted to support women in need. We setup our operations in India handcrafting seed paper products from residual cotton scraps. All our products are handmade by underprivileged women providing them with livelihood that supports their families.

Love what we do? Drop in a note.